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Alain Delon: the man and the myth


By Philippe Li



 “When Alain Delon ascended to fame, the concept of “soft power” had not yet be invented, but he undoubtedly represented French culture with a resonance that persists today.”


This is the extract of Philippe Li (President of KEY)’s article, featured in Korea Times on October 28th. In his piece, Philippe Li reflects on Alain Delon’s lasting impact on global culture and French soft power following Delon's passing on August 18.


Delon’s influence on French culture was profound and continues to be significant. Emerging as a cultural icon in the 60s and 70s, he transcended his acting career to become an emblem of French luxury and refinement as he radiated. His magnetic presence captivated audiences worldwide, especially in Asia, embodying an ideal of French elegance and sophistication that enhanced France’s image and prestige abroad.


In the article, Philippe Li also explores how Delon’s talent for crafting a distinctive personal brand and achieving international acclaim set a benchmark for future stars. Delon’s career illustrates how personal charisma can elevate a nation’s prestige on the global stage as a form of soft power. His legacy serves as a compelling reminder of the compelling impact one individual can have on global perceptions and national identity.


To read the full article in Korea Times, please check it out below.





About the Author


Philippe Li

Philippe Li (이준), a citizen of France and Korea, is the President of KEY (Korea Europe & You). He is a lawyer at the Paris Bar and at Kim&Chang (the premier law firm in Korea). He mainly works in M&A and corporate matters, but also in restructuring and dispute matters in various sectors (aerospace and defense, automotive, chemical, construction and infrastructure…).


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