KEY PUBLICATIONS

Aug 30

Alain Delon: the man and the myth

By Philippe Li “When Alain Delon ascended to fame, the concept of “soft power” had not yet be invented, but he undoubtedly represented...

Jul 24

The Soft Power of the Olympics: From Seoul 1988 to Paris 2024

By Philippe Li and Pauline Yeung Introduction: The Olympics as a Means to Put South Korea on the World Map The 1988 Seoul Olympics was an...

May 6

Can K-pop Catalyse Sustainable Development? Insights from Poland, Korea, and Beyond

Insights from Poland, Korea, and Beyond by Tomasz Kisiel , Weronika Nalbert and Pauline Yeung Poland and South Korea are enjoying a...

Feb 2

Embracing Soft Power in Cinema: A Cross-Cultural Conversation with Sarah Lelouch and Yongjae Bae

Moderated by Pauline Yeung (KEY) Sarah Lelouch :  Born and raised in the world of cinema, Sarah left her career as a journalist and...

Feb 1

Korea-Europe Soft Power Forum: How is South Korea reinventing the concept of Soft Power?

by Louna Balanche, Maria Drissi Habti, Emma Lombard and Zachary Petit On the evening of February 1, 2024, the prestigious Cinema...

Dec 21, 2023

Philippe Li: "Europe has a lot to learn from South Korea"

The English translation of the original Interview published in Le Figaro December 20, 2023 | Interview INTERVIEW - This French-Korean...

Dec 11, 2023

Can Korea Sustain its Cultural Leadership?

Beyond the Korean waves, a vast ocean and growing expectations by Stephane Mot At this moment in time, Korea can be considered as if not...

Aug 21, 2023

Korea’s Soft Power – a cross-cultural Conversation with Fiona Bae and Sébastien Falletti

Moderated by Philippe Le Corre (KEY) KEY recently sat down with two experts of Korean soft power: London-based communication specialist...