KEY PUBLICATIONS

A cross-cultural conversation with Laetitia Barbu, ESeul Yoon and Anne-Charlotte Hartmann-Bragard (Moderated by Laetitia Barbu) In 2022,...

By Laure Gillot-Assayag and Flavie Chalumeau Boisgibault The flourishing French-Korean decentralized cooperation has resulted in...

By Philippe Li “When Alain Delon ascended to fame, the concept of “soft power” had not yet be invented, but he undoubtedly represented...

By Philippe Li and Pauline Yeung Introduction: The Olympics as a Means to Put South Korea on the World Map Special illustration of Hodori, the mascot of the 1988 Olympics, featuring the French flag ©Philippe Li The 1988 Seoul Olympics was an economic, social, and sports phenomenon that drew the world’s attention to South Korea – a rapidly modernizing nation that had come a long way from being one of the poorest countries in the world. Back then, there was no guarantee that th

Insights from Poland, Korea, and Beyond by Tomasz Kisiel, Weronika Nalbert and Pauline Yeung Poland and South Korea are enjoying a blooming relationship. Poland appears now as a new frontier for Korea and the popularity of Korean culture is widespread there as in many countries. Weronika Nalbert and Tomasz Kisiel, who are lawyers in Wardyński & Partners, a leading Polish law firm, worked with Pauline Yeung, who is of Korean and Chinese heritage, on this article exploring the

Moderated by Pauline Yeung (KEY) Sarah Lelouch:  Born and raised in the world of cinema, Sarah left her career as a journalist and television presenter in 2005 to set up Watch'Us, a production company that for 17 years has been promoting the values she holds dear to her heart: diversity of origins, personalities, and genres. This first entrepreneurial success and her passion for cinema led her to embark on a new adventure in 2021 by setting up La Diversité du Cinéma Français

by Louna Balanche, Maria Drissi Habti, Emma Lombard and Zachary Petit On the evening of February 1, 2024, the prestigious Cinema...

The English translation of the original Interview published in Le Figaro December 20, 2023 | Interview INTERVIEW - This French-Korean...

Beyond the Korean waves, a vast ocean and growing expectations by Stephane Mot At this moment in time, Korea can be considered as if not...

Moderated by Philippe Le Corre (KEY) KEY recently sat down with two experts of Korean soft power: London-based communication specialist...