AREAS OF FOCUS

KEY acts in the interest of Korean and European Businesses, to create and/or facilitate new programs or business opportunities for projects of interest to European and Korean companies based on their action plans and expectations. KEY features defined objectives and delivers new issues and trends common to Korea and Europe on the topics of : Soft Power Initiative, ESG & Sustainability, and Research & Innovation.

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Soft Power Initiative

The Soft Power Initiative explores the factors driving the rise of K-soft power, examining the innovative K-culture diffusion method, the uniqueness of cultural strategies into larger national strategies.

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ESG & Sustainability

More innovative efforts and better cooperation between Korea and Europe are required to drive progress towards carbon neutrality and a more sustainable and equitable future.

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​Research & Innovation

Korea and Europe are at the forefront of development in the research and innovation. They can share their knowledge and expertise in order to drive progress and provide practical answers.