NEXT GASTRONOMY 2024 SEOUL
KEY(Korea Europe & You) co-organized the 'Next Gastronomy 2024 Seoul' event on October 21st, in collaboration with La Liste, one of the the world’s leading gastronomy guides selecting restaurants, hotels and patisseries based on algorythms and Metizen, a Korean leading gastronomy content platform, having more than 2 million views every month. The collaboration resulted in a very enriching forum with presentations on the latest trends in the Korean and European gastronomy market.
The event commenced with a pleasant garden reception offering a selection of beverages from Pernod Ricard, Nihonshu Korea, and Newmix Coffee and an introduction by KEY’s President Mr. Philippe Li. It was then followed by two engaging roundtable discussions in the main hall of the Samwon Garden restaurant.
[Round table 1: Innovation and Technology]
Speakers included:
● Philippe Faure (CEO and Founder, La Liste)
● Seong-il Shin (CMO, Catch Table)
● Sungmin Kim (Director of the Contents Media Div, Metizen)
[Roundtable 2: Emerging Trends and Consumer Preferences]
Speakers included:
● Youngdae Ko (Head of the Sports Department, Musinsa)
● Casey Seyoung Ahn (Sales and Marketing Manager, Lactalis)
● Kyurim Kim (Creative Director, Newmix Coffee)
● Guy Martin (Chef, Le Grand Véfour)
After the insightful discussions moderated by Julia Lee, CEO of Dining Media Asia, 100 participants, including esteemed chefs, culinary experts, food columnists and F&B opinion leaders, enjoyed a networking session and a Korean BBQ lunch course served by Samwon Garden.
Last but not least, we would like to extend our heartfelt gratitude to our invaluable sponsors who made this event possible: Pernod Ricard Korea, Accor, Newmix Coffee, WWD Korea, Lactalis Korea, Nihonshu Korea, FKCCI, Sharp Aviation K, La Font, Finnish Plant, and SG Dinehill. Also, special thanks go to Anton Scholz and Jeemin Chun for their wonderful MC work for this event.
Starting this year, the event will take on an annual showcase format, highlighting F&B global consumer trends to provide valuable insights for effective decision-making.
All images/photos ©Metizen
