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KEY Soft Power Forum

How is South Korea reinventing the concept of Soft Power?

February 1st, 2024

At the Cinéma l’Arlequin, Paris

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INTRODUCTORY REMARKS
 
  • Jean-Pierre Raffarin, former Prime Minister of France

  • Catherine Dumas, President of the France-Korea Senate Friendship Group

  • Eva Nguyen Binh, President of the Institut Français

  • Philippe Li, President of KEY

MC: Mignon YuExecutive Director at AGC Equity Partners

PARTI 1: ROUNDTABLES 
FIRST ROUNDTABLE : THE LAND OF CULTURAL MODERNITY
How is Korea renewing the concept of culture by combining art, innovation, aesthetics and marketing?

 

Moderator:  Justine Laguerre, Senior Brand Strategist and KEY NextGen

 

PANELISTS:

  • Fiona Bae, Communications Consultant and Author of Make Break Remix: The Rise of K-style

  • Arnaud Bertrand, Curator of Korean and Chinese collections at the Musée Guimet and Professor at the École du Louvre

  • Jin Woo Park, CEO of TMONET, company specialized in mobile payment, secure environment and unique arts and culture projects

  • Christophe Pradère, CEO of BETC Design, a consultancy firm for creative industries

  • Hae Shin Lim, Senior Consultant at Hyphen Consulting

SECOND ROUNDTABLE: KOREA ON SCREEN
 
What lies beneath the widespread global appeal of Korean films and series?
Moderators: Émilie Luthringer, Project Manager Asia Society Switzerland and KEY NextGen and Daniel Lacabane, Partner and Associate Director BCG
 
PANELISTS:
  • Pierre Giacometti, President of NoCom, consulting firm specializing in communications and opinion strategy
  • Sarah Lelouch, Producer and Director of documentary and fiction films
  • Emmanuelle Spadacenta, Editor-in-Chief of Cinemateaser magazine, French monthly film magazine
  • Jérôme Peyrot, Head of Content Marketing Samsung France
 
PART 2: EXCLUSIVE PREVIEW SCREENING OF A NETFLIX PRODUCTION
First two episodes of A Killer Paradox starring Choi Woo-shik (Parasite, Train to Busan), Son Seok-gu (My Liberation Notes, Sense 8) and Lee Hee-joon (Mouse, The Legend of the Blue Sea).
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Event Recap

Recap of the Soft Power Forum Korea-Europe in Paris with 400 participants:
 

Forum Speakers

KEY Value Proposition

There are three complementary facets of Hallyu (the "Korean Wave"), which has become a global phenomenon over the past decade. KEY positions itself at the forefront of the continuous growth and diffusion of the Korean Wave to the global markets.

 

  1. The Korean Wave is more than just trendy, exciting popular culture. The global phenomenon of the Korean Wave showcases how a country - once very much focused on information and technology - was able to rebrand itself as the center of global mass culture in cinema, music and television and opened up to opportunities across different industries such as gastronomy, lifestyle, cosmetics, fashion, and electronics.   

  2. The Korean Wave phenomenon is like a magnifying glass enabling us to better understand and learn to easily adapt to the world's transformations. Whether in terms of decarbonization, the prioritization of digital technology and innovation, modernity, or economic dynamism, Korea's method of growth and development is based on constant adaptation to the world’s changes. 

  3. Korea welcomes new partnerships, and collaborations and hopes that its achievements over the years will serve as inspiration for many others. KEY aims to support this initiative by providing a platform for those who are looking for ways to collaborate and devise new projects. We are here to help you equip yourself with the right tools and resources that go beyond clichés and stereotypes to help you succeed.  

     
KEY's value proposition, being completely immersed in the European and Korean environments, is unique. We are able to align these two ecosystems to reflect, define, and develop a mutual understanding. The multifaceted approach of combining the invaluable experience of our founding members in both Korea and Europe, the innovative ideas and input of next-generation collaborators and our myriad network of contacts, and last but not least, our overall multidisciplinary (science, culture, business) approach to tackling problems and coming up with solutions.

 

Building on these strengths, KEY contributes by taking the following initiatives:

  • Organizing forums in collaboration with different bodies and players (professionals, companies, brands, etc.) to help educate and form a "common understanding" between Korea and Europe in a sustainable way.

  • Assisting different organizations seeking our help to benefit from the Korean Wave and to develop new ways of collaboration.

  • Assisting different organizations in capturing the Korean essence into their products, their services, their organization, their company, and their vision.

  • Helping European players to attract interest in Korea, knowing that the country is also seeking inspiration from European role models.

 

KEY's value proposition is thus one of a reciprocal exchange between Korea and Europe, where everyone can be both the creator and the receptor of ideas and influences.

KEY Contributors

Members of the KEY Soft Power Initiative Working Group who made this forum happen through their valuable support and insights.

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