INTRODUCTORY REMARKS

 

• Jean-Pierre Raffarin, former Prime Minister of France

• Catherine Dumas, President of the France-Korea Senate Friendship Group

• Eva Nguyen Binh, President of the Institut Français

• Philippe Li, President of KEY

​

MC: Mignon Yu, Executive Director at AGC Equity Partners

​

PARTI 1: ROUNDTABLES 

​

​

FIRST ROUNDTABLE : THE LAND OF CULTURAL MODERNITY

​

How is Korea renewing the concept of culture by combining art, innovation, aesthetics and marketing?

 

Moderator:  Justine Laguerre, Senior Brand Strategist and KEY NextGen

 

PANELISTS:

• Fiona Bae, Communications Consultant and Author of Make Break Remix: The Rise of K-style

• Arnaud Bertrand, Curator of Korean and Chinese collections at the Musée Guimet and Professor at the École du Louvre

• Jin Woo Park, CEO of TMONET, company specialized in mobile payment, secure environment and unique arts and culture projects

• Christophe Pradère, CEO of BETC Design, a consultancy firm for creative industries

• Hae Shin Lim, Senior Consultant at Hyphen Consulting

​

​

​

SECOND ROUNDTABLE: KOREA ON SCREEN

 

What lies beneath the widespread global appeal of Korean films and series?

​

Moderators: Émilie Luthringer, Project Manager Asia Society Switzerland and KEY NextGen and Daniel Lacabane, Partner and Associate Director BCG

 

PANELISTS:

• Pierre Giacometti, President of NoCom, consulting firm specializing in communications and opinion strategy

• Sarah Lelouch, Producer and Director of documentary and fiction films

• Emmanuelle Spadacenta, Editor-in-Chief of Cinemateaser magazine, French monthly film magazine

• Jérôme Peyrot, Head of Content Marketing Samsung France

 

​

​

PART 2: EXCLUSIVE PREVIEW SCREENING OF A NETFLIX PRODUCTION

​

​

First two episodes of A Killer Paradox starring Choi Woo-shik (Parasite, Train to Busan), Son Seok-gu (My Liberation Notes, Sense 8) and Lee Hee-joon (Mouse, The Legend of the Blue Sea).

​

​

​