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NextRise 2023 

At KEY, we understand that career aspirations are changing for younger generations, who now value meaning over traditional definitions of success. To better understand these shifts, we recently attended the NextRise Forum, the largest startup event in Asia co-organized by KITA (Korea International Trade Association) which was held on the 1st and 2nd of June 2023 in Seoul. During this event, KEY president Philippe Li discussed student entrepreneurship in Europe with Nicolas Landrin, Executive Director of the Center for Entrepreneurship and Innovation at ESSEC Business School, who shared concrete programs of his center.

In the context of the NextRise Event, Dohyung Kim and Capucine Bizot have spoken to ESSEC student entrepreneurs about their experience. 

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